The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Lujun Su, Qingyue Yang, Scott R Swanson, and Ning Chris Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Su, LuJun ; Yang, Qingyue ; Swanson, Scott R. ; Chen, Ning |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 4, p. 406-423
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| Subject: | destination trust | online review trustworthiness | Online reviews | travel intention | Vertrauen | Confidence | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Online-Handel | Online retailing | Data Mining | Data mining | Personalisierung | Personalization | Tourismuswirtschaft | Tourism industry | Social Web | Social web | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211063207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387783