The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Year of publication: |
1-15 April 2016
|
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Authors: | Gümüş, Mehmet ; Kaminsky, Philip ; Mathur, Sameer |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 7/8 (1/15.4.), p. 2108-2135
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Subject: | promotions | pricing | retailing | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price |
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