The impact of relationship quality on attitude toward a sponsor
Year of publication: |
2011
|
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Authors: | Kim, Yu Kyoum ; Ko, Yong Jae ; James, Jeffery |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 8, p. 566-576
|
Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States |
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