The impact of relationship quality on attitude toward a sponsor
Yu Kyoum Kim; Yong Jae Ko; Jeffery James
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Yu Kyoum ; Ko, Yong Jae ; James, Jeffery |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 8, p. 566-576
|
| Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410780