The impact of social environment on willingness to pay for online content
Year of publication: |
2018
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Authors: | Setterstrom, Andrew J. ; Pearson, J. Michael ; Guggenheim, David |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 3, p. 283-309
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Subject: | Online video games | social influence | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Soziale Beziehungen | Social relations | Social Web | Social web | Computerspiel | Video game | Digitale Güter | Digital goods |
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