The impact of surfer/seeker mode on the effectiveness of website characteristics
AndreaJ. S. Stanaland; Juliana Tan
| Year of publication: |
2010
|
|---|---|
| Authors: | Stanaland, Andrea J. S. ; Tan, Juliana |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 4, p. 569-595
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Website | Singapur | Singapore |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668119