The Impact of the Presence on Social Media Channels on Brand Recognition and Growth of Software Startups

This paper finalizes the current research in Social Media Marketing domain, closely examining the topic of utilizing social media for advertising purposes in software industry field and aims to identify the mechanisms behind consumers' desire to purchase software products and services and the methods suitable for advertising of these products and services on social media channels

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Year of publication:	2020
Authors:	Shcherbakova, Ekaterina
Publisher:	[2020]: [S.l.] : SSRN
Subject:	Unternehmensgründung \| Business start-up \| Social Web \| Social web \| Markenführung \| Brand management

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Extent:	1 Online-Ressource (12 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Advancements in Economics, Finance & Accounting, Volume VI Number 1, 2019 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 27, 2019 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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