How CEO/CMO characteristics affect innovation and stock returns : findings and future directions
Year of publication: |
2020
|
---|---|
Authors: | You, Ya ; Srinivasan, Shuba ; Pauwels, Koen ; Joshi, Amit |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1229-1253
|
Subject: | Stock returns | CEO | CMO | Personality | Demographics | Experience | Compensation | Innovation | Kapitaleinkommen | Capital income | Führungskräfte | Managers |
-
Bugeja, Martin, (2017)
-
Cummings, Trey, (2018)
-
Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Klaus, Philipp, (2014)
- More ...
-
Pauwels, Koen, (2003)
-
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba, (2006)
-
Pauwels, Koen, (2009)
- More ...