The impact of viral marketing on successful development of new financial services in life insurance
Year of publication: |
2018
|
---|---|
Authors: | Rezvani, Mehran ; Parsaei, Marzieh Rezamand ; Fathollahzadeh, Zeinab |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 3, p. 238-255
|
Subject: | viral marketing | new financial service success | new service development | insurance industry | Finanzdienstleistung | Financial services | Lebensversicherung | Life insurance | Virales Marketing | Viral marketing | Versicherung | Insurance |
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