The impact of virtual communities on e-loyalty : a conceptual framework
Year of publication: |
2011
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Authors: | Krumay, Barbara ; Brandtweiner, Roman ; Zauner, Christoph |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 3, p. 300-314
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Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing |
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