The impacts of new media on marketing effectiveness : a comparative study of China and South Korea tourism souvenirs website
Yudi Zhang
Year of publication: |
2019
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Authors: | Zhang, Yudi |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 2, p. 16-28
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Subject: | Network Marketing | New Media | Tourist Souvenirs | Website | Südkorea | South Korea | Online-Marketing | Internet marketing | China | Tourismusmarketing | Tourism marketing | Tourismus | Tourism |
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