The implications of business-to-business and consumer market differences for B2B branding strategy
Year of publication: |
2007
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Authors: | Brown, Brian P. ; Bellenger, Danny N. ; Johnston, Wesley J. |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 1.2007, 3, p. 209-229
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Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management |
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