The importance of brand heritage as a key performance driver in marketing management
Year of publication: |
2011
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Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Schmidt, Steffen ; Wuestefeld, Thomas |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 3 (13.12.), p. 182-195
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