The importance of corporate brand personality traits to a successful 21st century business
Kevin Lane Keller; Keith Richey
| Year of publication: |
2006
|
|---|---|
| Authors: | Keller, Kevin Lane ; Richey, Keith |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 74-81
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458910