The influence of intensity of TikTok use, utilitarian value, and hedonic value on impulsive buying mediated by urge to buy impulsively
Year of publication: |
2023
|
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Authors: | Rani, Vitria Zhuanita ; Rofiq, Ainur ; Juwita, Himmiyatul Amanah Jiwa |
Subject: | Intensity of TikTok Use | Utilitarian Value, and Hedonic Value | Impulsive Buying | Urge to Buy Impulsively | TikTok | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism |
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