The influence of information valence and managerial control on consumers' inferences across service providers
by Anja Reimer and Valerie Folkes
| Year of publication: |
2008
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| Authors: | Reimer, Anja ; Folkes, Valerie |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 4.2008, 1, p. 14-23
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009060426