The influence of information valence and managerial control on consumers' inferences across service providers
Year of publication: |
2008
|
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Authors: | Reimer, Anja ; Folkes, Valerie |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 4.2008, 1, p. 14-23
|
Subject: | Digitale Dienste | Web-based service | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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