The influence of marketing from a power perspective
Omar Merlo
| Year of publication: |
2011
|
|---|---|
| Authors: | Merlo, Omar |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1152-1171
|
| Subject: | Marketing | Macht | Power | Strategie | Strategy | Unternehmen | Enterprise |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267035