The influence of marketing language on brand attitudes and choice
Year of publication: |
2020
|
---|---|
Authors: | Pogacar, Ruth ; Lowrey, Tina M. ; Shrum, L. J. |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 263-275
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenartikel | Brand |
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