The influence of private labels on retailer cooperation
Year of publication: |
2013
|
---|---|
Authors: | Zippel, Christian ; Wilkinson, John ; Vogler, Thomas |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 271-277
|
Subject: | Private labels | Retailer cooperation | Channel management | Einzelhandel | Retail trade | Handelsmarke | Store brand | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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