The influence of redemption time frame on responses to incentives
Michelle L. Roehm; Harper A. Roehm
| Year of publication: |
2011
|
|---|---|
| Authors: | Roehm, Michelle L. ; Roehm, Harper A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 3, p. 363-375
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Intertemporale Entscheidung | Intertemporal choice | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295490