The influence of retail store image and individual factors on consumer buying decisions
Ioana Olariu
| Year of publication: |
2016
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|---|---|
| Authors: | Olariu, Ioana |
| Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 23.2016, p. 54-59
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| Subject: | retailer | store image | attitudes | attributes | consumer | purchase behavior | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenimage | Brand image | Firmenimage | Corporate reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.29358/sceco.v0i23.359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800393