The influence of social networks on consumer loyalty in crisis periods
Slaviša Trajković, Krsto Jakšić, Milan Deletić, Velimir Deletić
| Alternative title: | Uticaj društvenih mreža na lojalnost potrošača u periodima kriznih promena |
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| Year of publication: |
2023
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| Authors: | Trajković, Slaviša ; Jakšić, Krsto ; Deletić, Milan ; Deletić, Velimir |
| Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 14.2023, 1, p. 69-76
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| Subject: | changes in crisis | social networks | pandemic | consumer loyalty | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Coronavirus | Social Web | Social web | Kundenbindung | Customer retention |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.5937/bizinfo2301069T [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634605