The influence of values on consumer behaviour : the value compass
Erik Kostelijk
| Year of publication: |
2017
|
|---|---|
| Authors: | Kostelijk, Erik |
| Publisher: |
2017: London : Routledge Taylor & Francis Group |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Wertorientierung | Markenwahl | Markenwert |
| Description of contents: |
Pt. I. Literature review -- pt. II. Values and the consumer -- pt. III. Values and branding -- pt. IV. The value compass and culture -- pt. V. Conclusion.
|
Online Resource
| Extent: | 1 Online-Ressource (ix, 229 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-315-56004-5 ; 1-315-56004-6 ; 978-1-317-19708-9 ; 1-317-19708-9 ; 9781138676473 (hardback) |
| Other identifiers: | 10.4324/9781315560045 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182195