The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Year of publication: |
2024
|
---|---|
Authors: | Segijn, Claire M. ; Kim, Eunah ; Lee, Garim ; Gansen, Chloe ; Boerman, Sophie C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 156-169
|
Subject: | Engagement | Eye-tracking | Perceived surveillance | Persuasion knowledge | Synced advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
Segijn, Claire M., (2023)
-
Spielvogel, Ines, (2020)
-
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya, (2023)
- More ...
-
Segijn, Claire M., (2023)
-
The sound factor in autoplay mobile video ads
Kim, Eunah, (2021)
-
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah, (2023)
- More ...