The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Year of publication: |
2018
|
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Authors: | Yang, Man ; Gabrielsson, Peter |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 4, p. 18-37
|
Subject: | entrepreneurship | future research | international marketing | review | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Unternehmensgründung | Business start-up |
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