The international distribution of franchises by US franchisors
Dixie S. Zietlow ; Jean-François Hennart
| Year of publication: |
1996
|
|---|---|
| Authors: | Zietlow, Dixie S. ; Hennart, Jean-François Marie André |
| Publisher: |
Urbana-Champaign |
| Subject: | Welt | World | USA | United States | Franchising | Internationales Marketing | International marketing |
| Extent: | 20, [15] S. : graph. Darst |
|---|---|
| Series: | CIBER working paper. - Urbana-Champaign, Ill., ZDB-ID 2262676-1. - Vol. 96,102 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000934147