The international handbook of market research techniques
| Year of publication: |
2002 ; 2. ed. / ed. by Robin J. Birn
|
|---|---|
| Other Persons: | Birn, Robin (contributor) |
| Publisher: |
London : Kogan Page [u.a.] |
| Subject: | Marketing research | Methodology | Internationale Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 594 S. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - This ed. originally published as: A handbook of market research techniques Früher u.d.T.: ¬The handbook of international market research techniques |
| ISBN: | 0-7494-3865-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766091