The internationalization of services: trends, obstacles and issues
Year of publication: |
1999
|
---|---|
Authors: | Samiee, Saeed |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 4/5, p. 319-336
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | International marketing | Trade barriers | Market entry |
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