The limits of mimetic isomorphism : emerging market service providers entering triad markets
Year of publication: |
2024
|
---|---|
Authors: | Widmier, Scott M. ; Nikolov, Atanas ; Brouthers, Lance Eliot ; O'Donnell, Edward |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 2, p. 1-11
|
Subject: | mimetic isomorphism | emerging markets | service providers | export performance | India | Triad nations | Indien | Schwellenländer | Emerging economies | Dienstleistungshandel | Trade in services |
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