The Link between Customer Satisfaction and Loyalty : The Moderating Role of Customer Characteristics
Year of publication: |
2020
|
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Authors: | Schirmer, Nadine ; Ringle, Christian M. ; Gudergan, Siggi ; Feistel, Matthias S. G. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Strategic Marketing, 26(4), 298-317 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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