The marketing firm as a metacontingency : revealing the mutual relationships between marketing and finance
Rafael Barreiros Porto and Gordon Robert Foxall
| Year of publication: |
2019
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|---|---|
| Authors: | Porto, Rafael Barreiros ; Foxall, Gordon Robert |
| Published in: |
Journal of organizational behavior management. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-8604, ZDB-ID 2067615-3. - Vol. 39.2019, 3/4, p. 115-144
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| Subject: | financial performance | firm | generalized matching law | marketing investment | Metacontingency | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01608061.2019.1666774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201082