The marketing of a NHL hockey team
Kenneth C. Teed; Lisa Delpy-Neirotti; Scott R. Johnson; Benoit Séguin
| Year of publication: |
2009
|
|---|---|
| Authors: | Teed, Kenneth C. ; Delpy-Neirotti, Lisa ; Johnson, Scott R. ; Séguin, Benoit |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 226-246
|
| Subject: | Washington (DC) | Profisport | Professional sports | Ballsport | Ball game | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816854