The marketing plan handbook
Marian Burk Wood
| Year of publication: |
2008 ; 3. ed.
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 190 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-223755-5 ; 978-0-13-223755-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004887919