The marketing plan handbook
Marian Burk Wood
| Year of publication: |
2011 ; 4. ed., Internat. ed.
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Marketing | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 210 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-705350-6 ; 0-13-705350-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954735