The micro-foundations of pricing
Andreas Hinterhuber, Stephan M. Liozu
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 159-162
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| Subject: | Pricing | Individual characteristics | Individual behavior | Organizational performance | Rationality | Preis | Price | Unternehmenserfolg | Firm performance | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.11.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712968