The missing link : surrogate consumers in the marketing chain
Year of publication: |
1986
|
---|---|
Authors: | Solomon, Michael R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 4, p. 208-218
|
Subject: | Vertriebsweg | Distribution channel |
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