The moderating effect of normative commitment on the service quality-customer retention relationship
Gordon Fullerton
| Year of publication: |
2014
|
|---|---|
| Authors: | Fullerton, Gordon |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 657-673
|
| Subject: | Service quality | Customer retention | Normative commitment | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371627