The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Year of publication: |
2013
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Authors: | Fu, Frank Q. ; Elliott, Michael T. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 3, p. 257-272
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Subject: | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Zahlungsbereitschaftsanalyse | Willingness to pay |
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