The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Hong-Youl Ha
| Year of publication: |
2017
|
|---|---|
| Authors: | Ha, Hong Youl |
| Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 23.2017, 3, p. 420-437
|
| Subject: | B2B relationships | firm performance | Switching costs | switching intentions | Wechselverhalten | Switching behaviour | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13602381.2016.1156906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153983