The multichannel challenge : integrating customer experiences for profit
Hugh Wilson, Rod Street and Lindsay Bruce
| Year of publication: |
2017
|
|---|---|
| Authors: | Wilson, Hugh ; Street, Rod ; Bruce, Lindsay |
| Publisher: |
London : Routledge |
| Subject: | Multikanalvertrieb | Multichannel strategy | Kundenservice | Customer service | Kundenintegration | Customer integration |
| Extent: | xxii, 218 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-8711-9 ; 978-1-138-44104-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774531