The myth of China as a single market : the influence of personal value differences on buying decisions
Zhang Xin-an; Nicholas Grigoriou; Li Ly
| Year of publication: |
2008
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|---|---|
| Authors: | Xin-an, Zhang ; Grigoriou, Nicholas ; Ly, Li |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 3, p. 377-402
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| Subject: | Marktforschung | Market research | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003714003