The myth of excellence : why great companies never try to be the best at everything
Year of publication: |
2001 ; 1. ed.
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Authors: | Crawford, Fred ; Mathews, Ryan |
Publisher: |
New York, NY : Crown Business |
Subject: | Unternehmenserfolg | Kundenorientierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wilkes, Malte W., (2008)
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Homburg, Christian, (2004)
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Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra, (2004)
- More ...
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What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan, (2007)
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The deviant's advantage : how fringe ideas create mass markets
Mathews, Ryan, (2002)
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Wright, Gary, (1999)
- More ...