The neglected demand curve : how to build one and how to benefit
Rob Docters, Bert Schefers, Tracy Korman and Christine Durman
| Year of publication: |
2008
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|---|---|
| Authors: | Docters, Rob ; Schefers, Bert ; Korman, Tracy ; Durman, Christine |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 29.2008, 5, p. 19-25
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| Subject: | Konsumtheorie | Consumption theory | Preiselastizität | Price elasticity | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772927