The new marketing : transforming the corporate future
Year of publication: |
2002
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Authors: | McDonald, Malcolm ; Wilson, Hugh |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Marketingmanagement | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Developing business strategies
Aaker, David A., (1988)
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1996)
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
- More ...
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Towards a map of marketing information systems : an inductive study
Daniel, Elizabeth, (2009)
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm, (2011)
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Marketing plans : how to prepare them, how to profit from them
McDonald, Malcolm, (2016)
- More ...