Extent: | XVIII, 492 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturverz. S. [469] - 481 Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here |
ISBN: | 978-0-7494-6515-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407303