The Not Quite So Inevitable Origins of Commercial Broadcasting in America

The development of radio in the US shows the debates about how the new medium of communications should be controlled and financed. Generalisations about capitalist business ethics having uncontested sway in creating an advertiser‐supported, private‐sector medium rest on ignorance of the concerns aired in the press during the 1920s. However, the final outcome in the US did depend on a reliance on advertising to pay for the medium.

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Year of publication:	1987
Authors:	Berkman, Dave
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 21.1987, 4, p. 34-43
Publisher:	MCB UP Ltd
Subject:	Broadcasting Industry \| Financial Control

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/EUM0000000004691 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014724850