The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Year of publication: |
1987
|
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Authors: | Berkman, Dave |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 21.1987, 8, p. 14-26
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Subject: | Hörfunkwerbung | Radio advertising | USA | United States | 1947 |
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