The online connection : transforming marketing strategy for small businesses
Lisa Harris and Alan Rae
| Year of publication: |
2010
|
|---|---|
| Authors: | Harris, Lisa ; Rae, Alan |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 2, p. 4-12
|
| Subject: | Online-Marketing | Internet marketing | KMU | SME | Markenführung | Brand management | Social Web | Social web | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003961192