An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials
Year of publication: |
2008-08
|
---|---|
Authors: | P, Venkatesh ; Sinha, Piyush Kumar |
Institutions: | eSocialSciences |
Subject: | students | commercials | TV | national | nation | regional | phones | cell | social message | incongruency | distraction | hyotheses | visual | sound track | India | television |
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