The perception of employee effect and brand in industry and services : an internal marketing approach
Andrea Sousa, João Fernandes Thomaz, Eulália Santos, Aquilino Felizardo, Carlos Francisco Silva
| Year of publication: |
2020
|
|---|---|
| Authors: | Sousa, Andrea ; Thomaz, João Fernandes ; Santos, Eulália ; Felizardo, Aquilino ; Silva, Carlos Francisco |
| Published in: |
Digital marketing strategies and models for competitive business. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79982-963-8. - 2020, p. 116-130
|
| Subject: | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2963-8.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231308